ビジネス・経済 Global Marketing tenth edition Global Marketing, Global Edition, Pearson UK, eBook, PDF - BUKUの詳細情報
Global Marketing, Global Edition, Pearson UK, eBook, PDF - BUKU。Global Marketing Management, 10th Edition | Wiley。日本のコンテンツ市場規模、初の14兆円超えで過去最高を更新―DCAJ。デジタル多国籍企業 | 東洋経済STORE。For courses in global marketing. Familiarises students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.